Account StrategistEAK Digital Ltd
Full Time Marketing
Posted 21 days ago
Digital Account Strategist
Our Digital Account Strategist must be a driven self-starter who is motivated by providing a ‘best in class’ service. An individual who is results orientated and has a passion for ideating content for our clients across various niches. An EAK Digital Account Strategist is expected to have their fingers on the pulse of the latest stories within their client’s niche and be ready to come up with innovative angles on how to pitch the client to media. A positive and social individual, the Digital Account Strategist will research and create the narratives which are inventive, captivating and stimulating all within keeping with the ethos of the EAK Digital Brand.
Research - To conduct thorough research on the client assigned to them to understand in detail their strengths and weakness in the context of the wider digital trends
PR Strategy – To identify the best angles to develop a creative, coherent and compelling narrative for clients’ projects with which to pitch to the media .
Content Creation - Create ideas for a EAK Digital’s and a client’s blog contextualising each idea in current trends.
Authority Branding - Identify key aspects of a client’s project which can be used to position them as a ‘thought leader’ in their chosen niche.
Build Community Relationships – To build on existing and create new long standing relationships with a client’s community. Experience of Reddit, Bitcointalk, Telegram and Discord are essential.
Media Monitoring – Account Strategists need to keep abreast of new developments in the blockchain space and and take these in mind when developing strategy. The blockchain space is a very fast space to be monitoring so attention to detail is essential.
Technical Writing - You will be required to read many white papers and will need to distill these into more accessible non-technical language for use by clients and EAK Digital internally.
Social Media Content Ideation – To develop a social media strategy with the client’s goals in mind.
Account Strategy – To take charge of the development of the strategy behind how we will use creative techniques to promote our clients.
20 Hours per week (Remote Based).
A strong knowledge of and engagement with the technology space with particular emphasis on blockchain, fintech and compliance.
Highly self-motivated and able to operate autonomously in a dynamic environment.
Well versed in all the channels associated with the blockchain space, their strengths and their limitations with regards to online marketing.
Excellent writing skills with particular emphasis on technical writing and the ability to turn highly technical documents into more accessible papers.
Great communication and interpersonal skills and a passionate brand ambassador.
Confidence in pitching to external clients with an authoritative and approachable manner.
Strength in interacting with colleagues and clients at all levels, by virtue of professional competence, integrity and personal style.
Knowledge of Digital Media, Social Media, SEO and all aspects of online marketing.
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