📝 DRAFT — Chief Marketing Officer CMO at Blockchain Headhunter

Chief Marketing Officer CMO Blockchain Headhunter 💼 Marketing ⏰ Full Time 🌍 New Zealand, SF Bay Area

posted 2177 days ago ✅ 48 applications

About the Job

Client

Our client is an ambitious startup developing a blockchain-based AI computing marketplace, tapping into under-utilized, GPU-computing resources worldwide.
Their bases are Auckland, New Zealand and the Bay area in California.
After successfully securing the first round of funding they are now preparing for a large scale Token Generation Event
Purpose of the role

Responsible for strategy through to execution of marketing and communication plans with a focus on community presence, customer awareness/activation, supplier relationships and the investment community.
Key responsibilities:

To drive the overall marketing and communications strategy, including go-to market strategy across a variety of channels connecting to the key stakeholder groups
Be the go-to person for all communications and promotions including working collaboratively and managing external relationships with media, agencies, journalists and partners marketing and communications teams. Lift the presence of the client across all relevant media/channels
Responsible for ensuring the team is aware and involved in events and speaking opportunities across the globe and supporting these events to increase overall awareness of the organisation
Establish the relevant channels, build effective agency relationships and utilise a freelance network as required to ensure that the company is producing consistent, engaging and effective communications to the various audiences
Support the targeting of wholesale and institutional investors through marketing and contact strategy which may include direct marketing, events or other initiatives to build overall awareness within the investment communities
Bring data and insight, to drive return on investment across any marketing spend to maximise investment.
Ensure the highest standard of communications are released to the various stakeholder groups.
Regularly seek guidance and advice from the advisory board
Ideal background

at least six months knowledge and experience in learning, understanding and being part of blockchain technology
have worked within a blockchain tech company previously
senior level marketing exposure in previous roles, with the ability to be hands-on through to strategic
global marketplace experience
experience in a previous industry with leading edge technology
ideally experience as a contributor across relevant channels in the blockchain community (ie Medium, Reddit, Slack, Telegram)
previous experience in high growth start-up / scale up experience
Compensation

Competitive salary based on experience + tokens
Evolution of role

The role will swing from strategic to highly operational, the individual will need to be okay with this and equally okay in growing a team ultimately in areas such as product marketing, community managers, marketing and communications talent, so leadership skills are going to be also important in the future.
Location

Auckland, NZ or
Bay Area, California or
remote

In case of interest reach out with your CV to [email protected] or via Michael Shlayen Linkedin