📝 DRAFT — Digital Marketing Manager at CoinGecko

Digital Marketing Manager CoinGecko 💼 Marketing ⏰ Full Time 🌍 Damansara,Malaysia

posted 1774 days ago 🔥 66 applications

About the Job

CoinGecko (www.coingecko.com) is an analytics platform for tracking cryptocurrencies and blockchain assets. CoinGecko was established in April 2014 and provides various insights into the crypto market via its website, mobile app, and quarterly reports. CoinGecko is one of the largest cryptocurrency data aggregators in the world, serving over 15 million monthly pageviews to visitors worldwide.

About The Job:
- Design, execute, and oversee all aspects of CoinGecko’s digital presence on our various social media profiles, websites, blog, and email database.
- Build and manage a rich content/editorial calendar that attracts a qualified audience including blog posts, reports, webinars, infographics, etc.
- Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email campaigns and events to raise brand awareness.
- Conduct customer, competitor, and product research.
- Provide regular (weekly, monthly and ad hoc) feedback of digital marketing activities to the supervisor, including suitable advice and recommendations with a clear summary of performance against the key performance indicators.
- Stay up-to-date with the latest cryptocurrency and marketing trends and propose new and improved marketing campaign ideas.
- Work closely with other team members to achieve digital marketing targets.

Job Requirements:
- 3-4 years experience in digital marketing, social media, public relations, and community management.
- Knowledge and interest in cryptocurrencies is highly desirable.
- Solid knowledge in using website analytics tools such as Google Analytics.
- Experience using marketing automation and optimization systems.
- Experience of A/B testing and optimization of landing pages and user funnels.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Possess entrepreneurial spirit with strong interpersonal skills and ability to work across teams to make things happen.
- Possess strong analytical skills with a good eye for detail.
- A team player, self-motivated and able to work independently with minimal supervision.
- Confident working in a fast paced and dynamic environment.