📝 DRAFT — Head Of Marketing at Mintable Pte Ltd

Head Of Marketing

Mintable Pte Ltd

Posted 138 days ago

Mintable is a blockchain and cryptocurrency company!

We are looking for an experienced marketing expert to lead the brand and marketing focus for our company.


* Craft strategies for the Marketing team, including Digital, Advertising, Communications and Creative.
* Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
* Ensure our brand message is strong and consistent across all channels and marketing efforts (like digital content, email campaigns, web pages and promotional material).
* Set, monitor and report on team goals.
Manage go-to-market for new features and products. This includes product launch in partnership with various cross-functional teams and driving product adoption among customers.
* Translate our marketing strategy into a digital marketing roadmap, which you will own.
* Lead and optimize our CRM initiatives.
Identify new audience segments within our existing user base to target as well as focusing on emerging market trends and opportunity sizing.
* Work on offsite marketing channels like SEO, SEM, and email with product teams to grow acquisition and improve retention.
* Market research and data analysis to drive strategic decision making to develop deep customer and market insights to define and drive experiments that optimize resources to achieve the highest impact.
* Enhance awareness in the market and effectively deliver on the marketing and business KPIs.
* Keep up with trends, lead performance marketing and social media teams to execute on online and offline marketing campaigns, including social media campaigns, content marketing, paid ads, and use metrics-driven measurements to deliver the best outcome, optimize for ROI and budget in each marketing channel.
* Track, measure and analyze all initiatives to report on paid marketing ROI.


* At least 5 years of marketing experience using broad marketing mix, management consulting experience or customer/financial focused product experience.
* Ability to thrive in a fast-paced, dynamic startup environment, goal and performance-driven.
* Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function.
* Has a strong functional leadership track record.
* Process-oriented thinking with strong problem-solving skills and a creative mind that loves to solve challenges.
* Self-motivated to prioritize and manage workload and meet critical project deadlines.
* Technical skills in Product Marketing, Marketing Strategy, Product Strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics.
* Familiar with blockchain and NFTs


Product Marketing, Marketing Strategy, Product Strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics


4000 SGD / month

Applications for this job are currently closed.

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