📝 DRAFT — Marketing Officer at HighCastle

Marketing Officer HighCastle 💼 Marketing ⏰ Full Time 🌍 Kyiv

posted 2103 days ago ✅ 38 applications

About the Job

Description

HighCastle a British blockchain-based investment marketplace, is looking for a talented Marketing Officer (MO) to join our team

About us:
HighCastle is an investment platform managed and operated by HighCastle Technologies. Since 2016 the company is based in London, UK with its design & development team operating from Kyiv, Ukraine and representatives in Budapest and Frankfurt.


Responsibilities:
PR
Editor and preparation of texts
Initiate & Manage Marketing related projects and make sure all campaigns and projects are organised and updated
Manage and Utilise Marketing Resources within Team and beyond
Identify trends and insights, and optimise ad spend based on the insights
Maintaining our social media presence
Communicate with our users
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Provide thought leadership and perspective for adoption where appropriate

Requirements:
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords, Facebook Ads campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints are welcome
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels