📝 DRAFT — Senior Chinese Copywriter at CryptoJobs Headhunting

About the Job

• Develop a strategy of copywriting, in close collaboration with Marketing.
• Write effective and brand-compliant communication materials for the blogs, marketing emails, website, UX, advertisements, social media content, and special projects, such as videos, events and conferences.
• Ensure all brand copy is consistent in tone and style across the various media and channels.
• Tailor all copy to fit target audiences in China market.
• Audit the existing copy and brand voice on all platforms and channels.
• Write functional UI copy by synthesizing and simplifying technical details for a user-friendly language experience on our website. • Strategize copy and communications around new product launches. • Oversee the work of external and freelance copywriters and translators. • Train the Marketing team in copywriting best practices to support the role. • Proofread and edit the communication materials developed by our Marketing team.
• Optimize copy according to SEO best practices.
• Collaborate on UX and AB testing processes, and conversion optimization.
• Communicate seamlessly with the teams based in Estonia and/or New York.
• Keep abreast on industry news, trends and developments.