I keep a finger to the pulse of the crypto industry and create daily news stories about various projects in the crypto top 100. These can include major project developments, industry-altering news, price action analysis, and many other topics.

Each article is search engine optimized and the majority of my writing ranks on the first page of Google Search.

Sheesha Finance is a blockchain VC firm that has over 150 projects in its portfolio. The nature of the project allowed me to cover a wide variety of different blockchain use cases, diving deep into the problems that our partners seek to solve and highlighting the potential of the wider industry.

The Sheesha Finance community bought SHEESHA tokens with a view to generating passive yield, paid out in our partners' native cryptocurrencies. The core utility of the SHEESHA token was to gain exposure to a portfolio of high-potential, early-stage crypto projects that are venture backed, without needing to do any of the research independently.

As the content writer, my role was to keep this community engaged with relevant content about Sheesha Finance and our partner projects. The content strategy involved a mixture of Sheesha PR, blockchain education, and project development updates for our partners.

I've helped raise over $18 million for 4 early-stage projects in the past 9 months, creating long-form content marketing campaigns that are optimized for search engines.

The goal is to raise funds for budding dApps during their presale. I communicate each project's ethos, the unique selling points, and the tech stack, while capturing the tone of voice for each project and seeking to create a loyal user base pre-launch.