Content and Social Media Specialist at Immutable

Content and Social Media Specialist


Posted 85 days ago

A bit about the role

$100bn was spent on in-game items last year. $0 went to players. We believe that games can and should provide more than just entertainment value for the time and money invested. Immutable is a leader at the nexus of blockchain technology and gaming, creating truly open digital economies that open up a new world of possibilities for gamers and developers alike. Through our flagship game Gods Unchained, we’re showcasing what this new frontier looks like. But having a strong product is not enough. That’s where you come in.

We’re looking for an experienced social media pro, meme-lord, and word nerd to lead our global organic social media and content strategy for our number 1 blockchain game Gods Unchained.

We’re looking for an experienced social media pro, meme-lord, and word nerd to disrupt our global organic social media and content strategy for our number 1 blockchain game Gods Unchained.

You will be able to own the Gods Unchained narrative by strategising and premeditatively anticipating how and where it needs to be communicated—ensuring that the hype beasts of the world look to us as examples of ways to build a legion of raving fans.

You’re a proactive storyteller, content creator, and social media guru who can out-meme that guy on Twitter who builds rockets and cars. As our Content and Social Media Specialist, you’ll use your knowledge of crypto communities to drive excitement and engagement.

Reporting into the Gods Unchained Marketing Director, you will receive guidance, coaching and mentorship to support your career growth.

Here’s how you’ll contribute:

Successfully manage Gods Unchained’s social channels, influencers and news outlets
Build the biggest NFT community (ambitious we know!)
Test, refine and grow our content and social strategy
Manage our social channels’ performance, including content execution and collaborations with external contractors, agencies, and influencers
Building our brand awareness on Twitter (#CryptoTwitter)
Manage our email, including setting up automated lifecycle journeys
Plan and own our content and social calendar
Identify, pitch, and manage relationships with content producers, influencers, agencies, and other individuals that support content and creative execution
Engage with blockchain and gaming communities on social media to increase our reach, awareness, and engagement. Support them in loving and evangelising our brand
Regularly analyse industry trends and topics to identify opportunities to gain additional brand exposure
Work with stakeholders across the company to communicate updates and critical information to our communities
You’ll become a spokesperson; an evangelist for our mission, who we are, and what we represent

A bit about you

3+ years proven experience in attracting attention or supporting brand growth in some capacity
You go into each day as a student, looking for something new to try and build upon. Growth is in your DNA
Deep understanding of crypto culture, who they are, and what motivates them
Can come up with creative ways to get attention
Generates demand, builds hype and FOMO for our target audience
Excellent communication skills, primarily written
Extremely ambitious and hungry to learn understanding the needs of a small team and scale-up environment
Is highly organised, execution driven and able to resourcefully ‘get things done’
Can confidently seek out information from stakeholders and stay up to date on everything Immutable is doing to support efforts

Some extra skills that would be awesome

Intermediate skills in photo and video editing
Previous experience with marketing automation software (social media + email marketing)
Previous experience interacting with press to win placements

Some of the things we can offer you

Competitive salary, plus equity
Flexibility to work from home regularly
Located near Central Station in Surry Hills with a rooftop
Regular, fun social events where we can relax and connect with our teammates
A very supportive, fun and progressive environment
We provide you with all the required hardware and an additional $750 to set up your new home office
Perkbox benefits including premium access to calm, an online fitness portal and discounts at major retailers
Thousands of courses on Go1, Udemy and Naspers
Access to 24/7 counselling service for you and your family

Please include a sample of the content you’ve created (tweets, blog posts, memes, videos, newsletters, etc.)

You can apply for the role here


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