SEM Manager at Wechain Fintech

SEM Manager

Wechain Fintech
Tanjong Pagar
Posted 148 days ago

Develop, execute, and monitor initiatives to increase conversions, revenue and profitability from paid search campaigns on Google/Apple/Microsoft
Ongoing account optimization, including the structure and targeting improvements (geo, demographic, audiences, day-parting, keyword and URL), search query mining, keyword expansion, negative keywords and improvement of bid management processes
Analyze and use data to create testing hypotheses and make informed decisions across all dimensions of the account
Conduct competitive analysis, prepare reports on findings and share the results with others.
Work closely with vendors to ensure appropriate support and to keep abreast of product releases and newly available features

BS/MS degree in marketing or a related field
Proven 5-10 years of working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM
Solid knowledge of website analytics tools(e.g.,Google Analytics,Omniture,etc.)
Strong analytical skills and data-driven thinking
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

**Clear Career Development
**Group Insurance
**Competitive Remuneration
**15days of Annual leave
**Public Holidays
**Festival Gifts
**Staff Events
**Attractive variable bonus

Working Location: walking distance to Tanjong Pagar MRT





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