SEM Manager at Wechain Fintech

SEM Manager

Wechain Fintech
Tanjong Pagar
Posted 17 days ago

Job Description
" Develop, execute, and monitor initiatives to increase conversions, revenue and profitability from paid search campaigns on Google/Apple/Microsoft
Ongoing account optimization, including the structure and targeting improvements (geo, demographic, audiences, day-parting, keyword and URL), search query mining, keyword expansion, negative keywords and improvement of bid management processes
 Analyze and use data to create testing hypotheses and make informed decisions across all dimensions of the account
 Conduct competitive analysis, prepare reports on findings and share the results with others.
Work closely with vendors to ensure appropriate support and to keep abreast of product releases and newly available features"

Job Requirements
"BS/MS degree in marketing or a related field
Proven 5-10 years of working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM
Strong analytical skills and data-driven thinking
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate"





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