👋🏻 Bio
active 1 year ago
Actively looking
An analytical and performance-driven leader with over fifteen years in business development and marketing in defining innovative go-to-market strategies in alignment with overall business and client objectives. Bringing specialized industry expertise in blockchain, I collaborate with internal and external partners across sales, channels, product development, and key departments to drive the success of growth initiatives and marketing efforts.
Current Location: Washington DC
Languages: Chinese (Simplified), English (United States), French (France)
Skills:
Blockchain Development
Business Development
Sales
Marketing
Leadership
💼 Experience
Director of Public Relations
Phemex Exchange
- Spokesperson to the public, media, and key stakeholders. Developed brand messaging, content, and press releases, responded to media inquiries, addressed customer concerns, and advocated for the exchange in international public forums, amplifying brand awareness and building a trustworthy, positive reputation.
- Reduced yearly media spending by $200,000 by migrating outsourced international media vendor relationships to in-house management and negotiated necessary favorable media rates with key global publishers and influencers.
- Implemented a comprehensive, repeatable crisis management process after FTX bankruptcy. Leveraged the collapse of FTX as an opportunity to build Phemex’s brand reputation with timely messaging and media distribution across interviews, social media, and print media, ensuring stakeholders' trust through transparency.
- Successfully orchestrated and promoted new product launches and features, increasing user adoption and positive media coverage.
- Collaborated with the SEO team to elevate website ranking from 50 to the top 5 by optimizing keywords in press releases, content, and metadata, strategically placing media across relevant channels.
- Reduced yearly media spending by $200,000 by migrating outsourced international media vendor relationships to in-house management and negotiated necessary favorable media rates with key global publishers and influencers.
- Implemented a comprehensive, repeatable crisis management process after FTX bankruptcy. Leveraged the collapse of FTX as an opportunity to build Phemex’s brand reputation with timely messaging and media distribution across interviews, social media, and print media, ensuring stakeholders' trust through transparency.
- Successfully orchestrated and promoted new product launches and features, increasing user adoption and positive media coverage.
- Collaborated with the SEO team to elevate website ranking from 50 to the top 5 by optimizing keywords in press releases, content, and metadata, strategically placing media across relevant channels.
Co-Founder, Director of Business Development
AnyDAO
Pitched and secured $500,0000 in pre-seed funding from angel investors and venture capital markets for an Ethereum protocol focused on capturing Web2 social behaviors and brought them onchain to Web3 for DAO community scaling incentives.
- Assembled and managed a lean, high-performing team across operations, development, and marketing in -Australia, China, Pakistan, and the United States while rolling out a launchpad, NFT marketplace, governance modeling, and treasuries.
- Curated, negotiated and secured 20+ strategic blockchain partnerships by identifying partner needs and tailoring value propositions, resulting in increased user engagement and contributions.
- Developed and launched a go-to-market strategy utilizing bounties, gamification, and whitelists, which acquired significant pre-registration and user adoption, creating a positive brand perception and growing AnyDAO users to 10,000 at launch.
- Selected from 750 global applicants for Binance Labs and BNB Chain’s MVB V accelerator program, recognized for innovation, unique market fit, and progress in the blockchain industry.
- Assembled and managed a lean, high-performing team across operations, development, and marketing in -Australia, China, Pakistan, and the United States while rolling out a launchpad, NFT marketplace, governance modeling, and treasuries.
- Curated, negotiated and secured 20+ strategic blockchain partnerships by identifying partner needs and tailoring value propositions, resulting in increased user engagement and contributions.
- Developed and launched a go-to-market strategy utilizing bounties, gamification, and whitelists, which acquired significant pre-registration and user adoption, creating a positive brand perception and growing AnyDAO users to 10,000 at launch.
- Selected from 750 global applicants for Binance Labs and BNB Chain’s MVB V accelerator program, recognized for innovation, unique market fit, and progress in the blockchain industry.
Director of Business Development
Primas
- Designed and enacted an international growth marketing campaign, leveraging product segmentation, marketing automation, key opinion leaders, and global brand ambassadors to generate 32,000 pre-registrations for Primas’s official dApp launch, exceeding KPIs.
- Planned and implemented organic and paid digital advertising campaigns across diverse social media and search engine platforms, elevating website traffic 5x and a 250% boost in social media engagement.
- Identified, secured, and pitched to top-tier potential clients, including Google, Facebook, and Airbnb. Demonstrated exceptional communication and presentation skills to showcase the company’s value proposition.
- Spokesperson at international conferences, including Consensus, Ethereal Summit, Korean Blockchain Week, and Asia Blockchain Week.
- Planned and implemented organic and paid digital advertising campaigns across diverse social media and search engine platforms, elevating website traffic 5x and a 250% boost in social media engagement.
- Identified, secured, and pitched to top-tier potential clients, including Google, Facebook, and Airbnb. Demonstrated exceptional communication and presentation skills to showcase the company’s value proposition.
- Spokesperson at international conferences, including Consensus, Ethereal Summit, Korean Blockchain Week, and Asia Blockchain Week.
Director of Business Development and Marketing
Shanghkai Sports International
- Generated and negotiated $500,000 in digital rights contracts on behalf of FIBA for new live streaming and VOD media channels, effectively positioning the client to reach a wider audience and significant ROI.
- Secured a $200,000 public relations contract with the NFL by developing and executing a strategic plan to educate and engage Chinese fan bases, fulfilling an increase in brand awareness and growth at a grassroots level.
- Utilized SEO/SEM, leading to 1.3 million unique website visitors, 3.6 million live stream views, and 23 million social media reads through designing and implementing the 2014 FIBA World Cup digital media strategy.
- Attracted 500,000 new followers, 100 million social media reads, and 300,000 engagements by creating an innovative O2O activation plan for the 2018 Dubai Badminton World Championship.
- Empowered and coached six account managers and editors responsible for disseminating client marketing strategies through websites and social portals.
- Secured a $200,000 public relations contract with the NFL by developing and executing a strategic plan to educate and engage Chinese fan bases, fulfilling an increase in brand awareness and growth at a grassroots level.
- Utilized SEO/SEM, leading to 1.3 million unique website visitors, 3.6 million live stream views, and 23 million social media reads through designing and implementing the 2014 FIBA World Cup digital media strategy.
- Attracted 500,000 new followers, 100 million social media reads, and 300,000 engagements by creating an innovative O2O activation plan for the 2018 Dubai Badminton World Championship.
- Empowered and coached six account managers and editors responsible for disseminating client marketing strategies through websites and social portals.
🎓 Education & Certificates
Bachelor’s Degree, Marketing
By University of Wisconsin - Milwaukee
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