👋🏻 Bio
active 5 months ago
Actively looking
I’ve always been passionate about the synergy of digital and physical realities, so joining the crypto world was a matter of time for me.
As a marketing manager, I’ve always enjoyed creating complex tailor-made solutions
perfectly matching the strategic needs of a company, but never forgot to implement
well-known tactics and best practices.
90% of my savings are in crypto.
Current Location: Nis, Serbia
Languages: English, Russian, Serbian
As a marketing manager, I’ve always enjoyed creating complex tailor-made solutions
perfectly matching the strategic needs of a company, but never forgot to implement
well-known tactics and best practices.
90% of my savings are in crypto.
Skills:
Digital Marketing
💼 Experience
CMO
Defexa
CMO
SwapSpace
Digital Marketing
Marketing
Tasks:
● Conducting market and competitors research
● Adjusting marketing workflows and processes
● Managing and growing marketing team: BizDev, SMM, SEO with 4 outsource
copywriters
● Creating product marketing projects and preparing specifications for designer
and dev team
● Generating ideas for the whole department and helping with making them real
Results:
● Hired and raised BizDev without any background in crypto
● Raised a SEO manager from a copywriter
● Trained SMM manager to become traffic manager
● Created internal end-to-end analytics
● Developed the algorithm for adjustable fees which increased the
● profit/turnover ratio by ~30%
● Created the concept of SEO content production scaling by parsing media and
rewriting it with AI
● Created the concept of SMM scaling using AI-driven asset-specific
influencer-bots on social media that attract communities and promote the
project among them
● Created the concept of tradable pseudonymous accounts and loyalty program
based on Polygon NFTs and launched the airdrop with thousands
engagements without paid promotion
● Overall market share increased several times what made the project
profitable even during the crypto winter
● Got a retweet with 1,8M impressions from Shiba Inu
● Conducting market and competitors research
● Adjusting marketing workflows and processes
● Managing and growing marketing team: BizDev, SMM, SEO with 4 outsource
copywriters
● Creating product marketing projects and preparing specifications for designer
and dev team
● Generating ideas for the whole department and helping with making them real
Results:
● Hired and raised BizDev without any background in crypto
● Raised a SEO manager from a copywriter
● Trained SMM manager to become traffic manager
● Created internal end-to-end analytics
● Developed the algorithm for adjustable fees which increased the
● profit/turnover ratio by ~30%
● Created the concept of SEO content production scaling by parsing media and
rewriting it with AI
● Created the concept of SMM scaling using AI-driven asset-specific
influencer-bots on social media that attract communities and promote the
project among them
● Created the concept of tradable pseudonymous accounts and loyalty program
based on Polygon NFTs and launched the airdrop with thousands
engagements without paid promotion
● Overall market share increased several times what made the project
profitable even during the crypto winter
● Got a retweet with 1,8M impressions from Shiba Inu
Marketing Manager
Swapzone
Social Media
Partnerships
Tasks:
● SMM
● Organising giveaways on Twitter
● Organising interviews with asset representatives for Youtube channel
● Content management for Medium and Publish0x
● Preparation of the launch of an ambassador program
Results:
● Stable weekly production of giveaways and videos
● 4 popular assets agreed to publish a referral link on their websites and socials
● SMM
● Organising giveaways on Twitter
● Organising interviews with asset representatives for Youtube channel
● Content management for Medium and Publish0x
● Preparation of the launch of an ambassador program
Results:
● Stable weekly production of giveaways and videos
● 4 popular assets agreed to publish a referral link on their websites and socials
Creative Director
ChangeNOW
Partnerships
Community Management
Tasks:
● Managing marketing special projects (e.g. Asset Listing Campaign)
● Organising online cross-promotional events on social media with low or zero
budget: contests, challenges, AMA sessions, giveaways.
● Managing 2 community managers
Results:
● 4 coins were listed thanks to the NOW token donations on Asset Listing
Campaign
● The community has grown 5 times (from 700 to 3500 members) with high
engagement and online rate
● April Fools AMA with Satoshi was mentioned in several news digests on
media
● Gathered 5 executives of Ethereum Classic dev teams (all from different time
zones) for an AMA session in the chat.
● Altseason Cyberhunt event with RTs from 9 top-100 CMC coins got more than
100K impressions on Twitter
● Invited the most popular crypto trading blogger on TradingView to tell the
community about trading, he brought free prizes
● Managing marketing special projects (e.g. Asset Listing Campaign)
● Organising online cross-promotional events on social media with low or zero
budget: contests, challenges, AMA sessions, giveaways.
● Managing 2 community managers
Results:
● 4 coins were listed thanks to the NOW token donations on Asset Listing
Campaign
● The community has grown 5 times (from 700 to 3500 members) with high
engagement and online rate
● April Fools AMA with Satoshi was mentioned in several news digests on
media
● Gathered 5 executives of Ethereum Classic dev teams (all from different time
zones) for an AMA session in the chat.
● Altseason Cyberhunt event with RTs from 9 top-100 CMC coins got more than
100K impressions on Twitter
● Invited the most popular crypto trading blogger on TradingView to tell the
community about trading, he brought free prizes
Head of Marketing
Coinjoy
Digital Marketing
Content Creation
● Researching the market for the best opportunities
● Developing branding and positioning
● Managing marketing team: SMM and SEO managers
● Managing outsource editorial team: designer and 5 copywriters
● Business development
Results:
● Created SMM workflow which increased weekly social traffic from 500 to 7K
● Fixed indexing issues together with SEO manager
● Created several article series about different aspects of crypto
● Set up constant production of optimised articles for the magazine
● Established connections with top media like Coindesk, u.today, AMBcrypto
● Developing branding and positioning
● Managing marketing team: SMM and SEO managers
● Managing outsource editorial team: designer and 5 copywriters
● Business development
Results:
● Created SMM workflow which increased weekly social traffic from 500 to 7K
● Fixed indexing issues together with SEO manager
● Created several article series about different aspects of crypto
● Set up constant production of optimised articles for the magazine
● Established connections with top media like Coindesk, u.today, AMBcrypto
Community Lead
ChangeNOW
Community Management
Tasks:
● Creating activity in the community and NOW token chat
● Engaging members into positive discussions, building the community core
from the most active participants
● Leading and supervising 2 community managers
Results:
● The community has ceased to be silent
● Active participants became brand advocates
● All negative talks were converted to positive
● Creating activity in the community and NOW token chat
● Engaging members into positive discussions, building the community core
from the most active participants
● Leading and supervising 2 community managers
Results:
● The community has ceased to be silent
● Active participants became brand advocates
● All negative talks were converted to positive
Support Manager (Night Shift)
ChangeNOW & Guarda
Community Management
● Monitoring the operation of a cryptocurrency wallet and exchange service
● Processing urgent customer and affiliate partner requests
● Preparing tasks and feedback for tech department
● Telegram community management
● Processing urgent customer and affiliate partner requests
● Preparing tasks and feedback for tech department
● Telegram community management
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