👋🏻 Bio
active 1 year ago
Actively looking
Hi there!
My name is Joel and I have a unique blend of expertise in pharmacy, email marketing, copywriting, and data analysis.
As a pharmacist turned data analyst, I possess a strong foundation in critical thinking and problem-solving, essential for interpreting complex datasets. My background in pharmacy has honed my attention to detail and analytical thinking, key skills in data analysis.
My three-year journey in email marketing and copywriting has sharpened my storytelling abilities. I have successfully translated data into compelling narratives, enhancing marketing strategies and driving business growth.
At a London-based startup, I was instrumental in generating over £8,000 in revenue within 30 days, a testament to my marketing acumen and ability to thrive under pressure, even during the peak of my academic pursuits.
I hold an IBM Data Analyst Professional Certificate and have developed proficiency in SQL, Tableau, Power BI, Excel, and Python. These technical skills, combined with my inherent curiosity, allow me to transform complex data into clear, actionable insights. This fusion of analytical and creative skills positions me uniquely to understand and communicate the stories behind the data, driving informed decision-making.
Moreover, my experience has cultivated robust communication and leadership skills. I am adept at collaborating with cross-functional teams, conveying complex information in an understandable manner, and leading projects to successful completion.
I am enthusiastic about the prospect of bringing my diverse skill set to your company. I am eager to leverage my expertise in data analysis, coupled with my background in marketing and storytelling, to contribute to your team's success.
Thank you for taking the time to read through my profile. I look forward to the opportunity to discuss how I can be a valuable addition to your company.
Sincerely,
Joel Obafemi
Current Location: Abuja, Nigeria
Languages: English
My name is Joel and I have a unique blend of expertise in pharmacy, email marketing, copywriting, and data analysis.
As a pharmacist turned data analyst, I possess a strong foundation in critical thinking and problem-solving, essential for interpreting complex datasets. My background in pharmacy has honed my attention to detail and analytical thinking, key skills in data analysis.
My three-year journey in email marketing and copywriting has sharpened my storytelling abilities. I have successfully translated data into compelling narratives, enhancing marketing strategies and driving business growth.
At a London-based startup, I was instrumental in generating over £8,000 in revenue within 30 days, a testament to my marketing acumen and ability to thrive under pressure, even during the peak of my academic pursuits.
I hold an IBM Data Analyst Professional Certificate and have developed proficiency in SQL, Tableau, Power BI, Excel, and Python. These technical skills, combined with my inherent curiosity, allow me to transform complex data into clear, actionable insights. This fusion of analytical and creative skills positions me uniquely to understand and communicate the stories behind the data, driving informed decision-making.
Moreover, my experience has cultivated robust communication and leadership skills. I am adept at collaborating with cross-functional teams, conveying complex information in an understandable manner, and leading projects to successful completion.
I am enthusiastic about the prospect of bringing my diverse skill set to your company. I am eager to leverage my expertise in data analysis, coupled with my background in marketing and storytelling, to contribute to your team's success.
Thank you for taking the time to read through my profile. I look forward to the opportunity to discuss how I can be a valuable addition to your company.
Sincerely,
Joel Obafemi
Skills:
Python
SQL
Microsoft Excel
Tableau
Power Bi
💼 Experience
E-commerce Data Analyst Intern
Fully Accountable
SQL
Microsoft Excel
Led decline revenue analysis and recovery projects, reversing negative trends and boosting client financial performance.
Spearheaded daily performance reporting analysis, enhancing client insights and decision-making processes.
Systematically recorded and evaluated statistical details on client scale reports, contributing to improved data accuracy and reliability.
Provided actionable daily feedback reporting, fostering continuous improvement and operational efficiency.
Showcased exceptional client relationship skills, building trust and fostering long-term partnerships.
Spearheaded daily performance reporting analysis, enhancing client insights and decision-making processes.
Systematically recorded and evaluated statistical details on client scale reports, contributing to improved data accuracy and reliability.
Provided actionable daily feedback reporting, fostering continuous improvement and operational efficiency.
Showcased exceptional client relationship skills, building trust and fostering long-term partnerships.
Email Marketing Strategist
Balance Coffee
Microsoft Excel
Developed and implemented an innovative email marketing strategy for Balance Coffee, a leading brand known for its toxin-free, organic, and speciality grade coffee, boosting email revenue from £1,000 to over £8,000 within 30 days without relying on paid advertisements.
Led a value-driven campaign strategy that significantly contributed to over 50% of email revenue, reinforcing Balance Coffee's market position as an award-winning, health-centric coffee brand.
Expertly utilized tools like Google Analytics and CRM systems to track campaign performance and customer engagement, driving data-driven decisions.
Integrated advanced zero-party data collection at sign-up, leading to immediate segmentation and personalization for new subscribers, enhancing the customer experience.
Significantly improved customer retention by designing tailored email flows.
Led a value-driven campaign strategy that significantly contributed to over 50% of email revenue, reinforcing Balance Coffee's market position as an award-winning, health-centric coffee brand.
Expertly utilized tools like Google Analytics and CRM systems to track campaign performance and customer engagement, driving data-driven decisions.
Integrated advanced zero-party data collection at sign-up, leading to immediate segmentation and personalization for new subscribers, enhancing the customer experience.
Significantly improved customer retention by designing tailored email flows.
Email Marketer/Copywriter
First Day Vitamins
Python
SQL
Spearheaded the development of an innovative sign-up form to capture zero-party data, facilitating deep insights into diverse audience segments including kids, teens, men, and women.
Employed a rigorous, data-driven methodology to analyze customer behaviour. Utilized this data to enhance customer segmentation, leading to more effective marketing campaigns and improved customer retention.
Developed targeted marketing strategies for First Day's diverse product range, ensuring relevant and appealing content for each demographic.
Worked closely with First Day's team of scientific mentors, including leading doctors and scientists, to ensure the accuracy and credibility of marketing content.
Employed a rigorous, data-driven methodology to analyze customer behaviour. Utilized this data to enhance customer segmentation, leading to more effective marketing campaigns and improved customer retention.
Developed targeted marketing strategies for First Day's diverse product range, ensuring relevant and appealing content for each demographic.
Worked closely with First Day's team of scientific mentors, including leading doctors and scientists, to ensure the accuracy and credibility of marketing content.
Email Marketing Specialist
JYM Supplement Science
Spearheaded a pivotal email campaign during a significant product launch, which was instrumental in generating over $50,000 in revenue within the first 30 days.
Devised a data-driven approach to customer segmentation and behaviour analysis to increase customer retention.
Utilized CRM tools and data analysis to implement strategies that significantly enhanced the effectiveness of our email campaigns. This involved A/B testing, monitoring open rates, and adjusting our tactics based on real-time feedback.
Continually sought new and creative ways to engage our audience, including interactive content and personalized recommendations.
Devised a data-driven approach to customer segmentation and behaviour analysis to increase customer retention.
Utilized CRM tools and data analysis to implement strategies that significantly enhanced the effectiveness of our email campaigns. This involved A/B testing, monitoring open rates, and adjusting our tactics based on real-time feedback.
Continually sought new and creative ways to engage our audience, including interactive content and personalized recommendations.
🎓 Education & Certificates
Bachelor’s Degree, Pharmacy
By Obafemi Awolowo University
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