👋🏻 Bio
active 1 year ago
Actively looking
As a seasoned full-stack designer with a track record of delivering exceptional digital products, I am confident that I can help you bring your ideas to life while ensuring a user-centric, intuitive, and carefully designed product that is ready to be developed.
With a diverse portfolio of successful projects encompassing both user experience and user interface design, I possess the expertise to guide you through the entire product development cycle. From the initial concept stage to the final implementation, I will work closely with you to create an engaging and seamlessly functional product that aligns with your business goals. Furthermore, I strongly believe in the importance of continuous iteration and optimization to consistently enhance the user experience and achieve the desired outcomes.
Moreover, I specialize in revitalizing underperforming products by conducting comprehensive analyses of quantitative and qualitative data. Through meticulous user research, I can identify pain points and areas of improvement, enabling us to steer your product back on the path to success. By combining data-driven insights with my design expertise, I can help you make informed decisions that will have a substantial impact on user satisfaction and the overall performance of your product.
Having worked on a wide range of projects, including both B2B and B2C products, I possess the versatility and knowledge to tackle any product development challenge. Additionally, my extensive experience collaborating with developers equips me with the ability to effectively communicate and optimize designs based on the underlying technology. I am not hesitant to provide constructive feedback and push for achievable solutions, ensuring that your users receive the best possible experience tailored to the chosen tech stack.
Ultimately, my true passion lies in crafting simple yet effective experiences that address real-world problems. I am driven by the desire to create products that not only meet your business objectives but also keep users constantly engaged, returning to your tool, app, or product time and again.
Current Location: Mexico city
Languages: English (United States), Spanish (Mexico)
With a diverse portfolio of successful projects encompassing both user experience and user interface design, I possess the expertise to guide you through the entire product development cycle. From the initial concept stage to the final implementation, I will work closely with you to create an engaging and seamlessly functional product that aligns with your business goals. Furthermore, I strongly believe in the importance of continuous iteration and optimization to consistently enhance the user experience and achieve the desired outcomes.
Moreover, I specialize in revitalizing underperforming products by conducting comprehensive analyses of quantitative and qualitative data. Through meticulous user research, I can identify pain points and areas of improvement, enabling us to steer your product back on the path to success. By combining data-driven insights with my design expertise, I can help you make informed decisions that will have a substantial impact on user satisfaction and the overall performance of your product.
Having worked on a wide range of projects, including both B2B and B2C products, I possess the versatility and knowledge to tackle any product development challenge. Additionally, my extensive experience collaborating with developers equips me with the ability to effectively communicate and optimize designs based on the underlying technology. I am not hesitant to provide constructive feedback and push for achievable solutions, ensuring that your users receive the best possible experience tailored to the chosen tech stack.
Ultimately, my true passion lies in crafting simple yet effective experiences that address real-world problems. I am driven by the desire to create products that not only meet your business objectives but also keep users constantly engaged, returning to your tool, app, or product time and again.
Skills:
Motion Graphics
Product Design
Prototyping
Visual Design
Ux/Ui Design
💼 Experience
Ui UX designer
MoneyMade
Product Design
Visual Design
Ux/Ui Design
Tasked with helping improve CTR for all of the ad tech products MoneyMade had developed, while advocating for user experience, as well as working on new ideas such as:
Smart summary, an AI driven five point summary clients can add to any of their pages so users can quickly sift through the major points of an article
Moneycards, widgets that show users investment platforms in an extremely condensed space
Moneybar, a sticky bar that shows investment opportunities related to the content the user is reading and can update as the user scrolls
Smart summary, an AI driven five point summary clients can add to any of their pages so users can quickly sift through the major points of an article
Moneycards, widgets that show users investment platforms in an extremely condensed space
Moneybar, a sticky bar that shows investment opportunities related to the content the user is reading and can update as the user scrolls
Product designer
Scalero
Motion Graphics
Branding & Identity
Product Design
Ux/Ui Design
Was the second hire for the startup and was integral part of the team that created:
• Tiramisu, an email marketing non linear collaboration platform, users could manage projects, leave feedback on designs, code emails and then create templates from code to quickly and easily edit them and adapt with simple text inputs, ensuring design and code was tidy, but giving marketers speed and adaptability.
• Cannoli, a webapp designed to go from Figma to responsive email code in a few simple steps, along with the visual editor and code view, the main challenges faced were onboarding, pricing strategy and designing my first design system that required light and dark modes along with tokenizing the system to integrate as close as possible to the app’s storybook.
• Tiramisu, an email marketing non linear collaboration platform, users could manage projects, leave feedback on designs, code emails and then create templates from code to quickly and easily edit them and adapt with simple text inputs, ensuring design and code was tidy, but giving marketers speed and adaptability.
• Cannoli, a webapp designed to go from Figma to responsive email code in a few simple steps, along with the visual editor and code view, the main challenges faced were onboarding, pricing strategy and designing my first design system that required light and dark modes along with tokenizing the system to integrate as close as possible to the app’s storybook.
Art Lead
Estacion Pi
Motion Graphics
Visual Design
Illustration
Leadership
As the art team lead for a 2D platformer game set to be published on major consoles and Steam, I was responsible for managing the art project, providing art direction, and ensuring quality. My role included working on UX, UI, and animation.
• For UX, I collaborated with the game designers to bring their vision to life. I ran three game testing research sessions for the two levels we finalized before leaving the project.
• To create the UI, I animated it using CSS in Unity and prototyped it in After Effects.
• For animated assets, I used Spine, a video game-centric animation tool that enabled me to combine frame- by-frame animation with events and skins, resulting in vivid and expressive animations that could be produced much more quickly than with full frame-by-frame animation.
• For UX, I collaborated with the game designers to bring their vision to life. I ran three game testing research sessions for the two levels we finalized before leaving the project.
• To create the UI, I animated it using CSS in Unity and prototyped it in After Effects.
• For animated assets, I used Spine, a video game-centric animation tool that enabled me to combine frame- by-frame animation with events and skins, resulting in vivid and expressive animations that could be produced much more quickly than with full frame-by-frame animation.
Product designer/ Visual designer
FLXO
Motion Graphics
Product Design
Visual Design
Illustration
Ux/Ui Design
Together with my wife, I founded a micro-agency that offers a diverse range of creative and design services. From product photography to motion graphics, visual design, web design, and product design, we work with a wide variety of clients, both big and small. Our portfolio includes expanding the product lineup and redesigning the e-commerce site for an adult toys brand, as well as designing the UI and UX for multiple video games, medical products, dog toys, Auditing webapps and many more.
Ui design and animator
Estacion Pi
Motion Graphics
Illustration
Ux/Ui Design
• UI UX design for mobile games and an MVP for XBOX ID program.
• Lead Animator for every animated asset in the game.
• Asset preparation for Unity implementation.
Jr Designer
Foic Lecanda
Visual Design
Illustration
Packaging Design
Branding, packaging design and illustration for a variety of clients such as Bimbo, Jumex, Tyson food, Alpura.
Jr Designer
VisualCom
Visual Design
Illustration
Editorial Design
Branding and editorial design for FONATUR a Mexican government agency that creates investment opportunities.
🎓 Education & Certificates
Bachelor’s Degree, Graphic Design
By La Salle University
Motion Graphics
Graphic Design
Illustration
Undergraduate degree in design, where I learned all the basics of visual communication, as well as having a semester for most common areas, web design, branding, editorial design, packaging, Advertising, and Marketing.
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