I’m a purpose-driven visual user interface designer who's passionated about intuitive customer experiences. After +15 years in advertising, brand, IT and service design agency’s in Finland and Sweden, I’m currently working as an independent consultant. I hands on design visual user experiences for individual services and products as well as for comprehensive customer experiences.

Over the years I've worked with Finnish, Swedish and international clients such as Elisa, Telia, Nelonen, Aktia, Mandatum Life, Anttila, Valmet, Kone, Kuusakoski, VR, Nokia Siemens Networks, Nokia, Samsung, Rovio, Dina Försäkringar,
Caruna, Sito, University of Helsinki and Holiday Club.

My design philosophy is simple. Digital transformation requires understanding of how brand associations are managed through user experience design. An organisation can have several services and products, but only one seamless customer experience. User interface design is about re-humanizing, clarifying and creation of intuitive visual languages.

"Well-designed things give us the invaluable
present of time."
– Oliver Reichenstein

On spare time: family and air drop farming (web 3)

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CV, some work samples and recommendations can be found from my LinkedIn profile: https://www.linkedin.com/in/fabiandanielsen/
Here's my latest worksample: https://www.behance.net/gallery/175591403/Holiday-Club