👋🏻 Bio

active 1 week ago Actively looking
Product marketing manager with over 6 years of experience overseeing the launch and growth of digital products in tech companies, including 3+ years in FinTech and WEB3.

I have extensive experience in developing product strategies and positioning, analyzing markets, identifying growth opportunities, validating hypotheses, creating product roadmaps, and driving product adoption across diverse regions such as APAC, MENA, Central Europe, and North America.

I excel in working with both internal and external stakeholders to effectively communicate the value and vision of the product. My focus on customer outreach, analytics, and metrics allows me to optimize the sales funnel and collaborate seamlessly with marketing, sales, development, and support teams to ensure customer satisfaction and achieve revenue goals.

On a personal level, I am an INTJ-A with a passion for self-development and personal growth. I am drawn to psychology, storytelling, copywriting, and fostering connections with other professionals to share insights.

My LinkedIn page - www.linkedin.com/in/davidrayz
Current Location: Vietnam, Nha Trang Languages: English (United States)
Skills: Positioning GTM Product Marketing Market Research Customer Outreach

💼 Experience

Product Marketing Manager Everscale Network
March 2022 to November 2023 (1 yrs 8 mos) ▪️ Contract ▪️ Seoul, South Korea
Product Positioning Product Marketing Gtm Strategy Product Strategy Community Outreach
- Created new positioning for Everscale as the 5th Generation Asian Blockchain
- Led GTM strategy for APAC (South Korea, Indonesia, Philippines)
- Managed internal and external marketing teams (South Korean agencies, Indonesian agencies).
- Developed and launched a promotional page "Web3 Future" to increase the conversion rate of integrations with influencers (impact - Audience growth rate 40%+)
- Developed and launched the first on-chain two-level referral program in the market with a 23% conversion rate. (Impact - decreased CPI(wallet) by 60%, a 50% increase in MAU, an 85% increase in CRR, allocated marketing budget of $35,000, with total staked funds by users exceeding $200,000) The project was successfully listed on Bithumb.
- Oversaw end-to-end marketing (OLV, Banners, SEO PR, Content, SMM, Influencer integrations) for 7 ecosystem products and partner products (DEX, Wallet, Bridge, Qamon, Gravix, etc.) in 4 languages (ENG/RU/IN/KO), reaching 10,000,000 users with a budget of $1,000,000 and 10,000+ users community growth in 6 month.
- Provided sales enablement and presentations for business developers.
Product Marketing Manager Broxus
March 2022 to November 2023 (1 yrs 8 mos) ▪️ Contract ▪️ Belgrade, Serbia
Product Management Sales Enablement Product Adoption SEO SMM
- Led product marketing (Influence, SEO, OLV, Banners), content creation (articles, FAQs, videos), and design (UX/UI), contributing to product growth
- Owned end-to-end marketing strategy at Reddit for all Broxus products (Ever Wallet, Octus Bridge, Flat Qube) with monthly coverage of +2 millions impressions
- UX audit of Broxus products and management of the localization team for the markets of Indonesia and South Korea.
- Hired and managed an SEO PR team with regular publication of SEO articles in crypto media, reaching a monthly audience of 100,000+ unique users.
- Supported the sales department with sales enablement materials and presentations for work in B2G and B2B sectors in the APAC and MENA regions.
Link Copied