👋🏻 Bio
active 11 months ago
Actively looking
Highly strategic and visionary executive with 10+ years of experience in communications roles at high-growth companies, including 5+ years in people management, building top-tier teams. Known for crafting compelling messages and making data-driven decisions. Experienced in media relations and crisis communications, thriving in fast-paced environments. Passionate about innovation in blockchain and NFTs and committed to fostering collaboration.
Current Location: Remote
Languages: English, Hindi, Telugu
Skills:
Digital Marketing
Content Marketing
Business Development
Sales
Operations
💼 Experience
Head of Community and Operations
NFT Project
- Oversaw and managed the thriving community of "Huxley Saga Comics," fostering an inclusive and engaging environment for enthusiasts, gamers, and collectors across multiple platforms, with a particular focus on Discord engagement.
- Collaborated directly with creator Ben Mauro, leveraging his illustrious background in the gaming and movie industry, to ensure authentic and captivating community interactions.
- Coordinated with the development team to provide timely updates on the "HUXLEY® Multiplayer Vertical Slice", keeping the community informed, engaged, and eager for the game's unfolding chapters.
- Drove the promotional strategy for "Huxley Saga Comics" NFT sales on OpenSea, leading to robust sales performance and heightened brand awareness in the Web3 community.
- Managed operational workflows and tasks, ensuring seamless interactions between the development, marketing, and community teams.
- Leveraged insights from the rich lore of "Huxley," including intriguing characters like Max, to host interactive discussions, AMAs, and events, deepening community connection and immersion in the HUXLEY® Universe.
- Championed the rollout and promotion of both digital and physical action figures, integrating feedback loops to ensure product quality and meet community expectations.
- Organized and led community events centered around the different treacherous levels of FURY-7, built in the Unreal Engine 5, enhancing user experience and interaction.
- Implemented data-driven strategies, analyzing community growth metrics, engagement rates, and feedback, leading to iterative improvements in community management and outreach.
- Cultivated partnerships and collaborations with industry influencers and experts, leveraging the expansive HUXLEY® Journey narrative to enrich community content and discussions.
- Managed crisis communication and problem-solving during high-volume community interactions, ensuring all concerns and queries were addressed with transparency and efficiency.
- Collaborated directly with creator Ben Mauro, leveraging his illustrious background in the gaming and movie industry, to ensure authentic and captivating community interactions.
- Coordinated with the development team to provide timely updates on the "HUXLEY® Multiplayer Vertical Slice", keeping the community informed, engaged, and eager for the game's unfolding chapters.
- Drove the promotional strategy for "Huxley Saga Comics" NFT sales on OpenSea, leading to robust sales performance and heightened brand awareness in the Web3 community.
- Managed operational workflows and tasks, ensuring seamless interactions between the development, marketing, and community teams.
- Leveraged insights from the rich lore of "Huxley," including intriguing characters like Max, to host interactive discussions, AMAs, and events, deepening community connection and immersion in the HUXLEY® Universe.
- Championed the rollout and promotion of both digital and physical action figures, integrating feedback loops to ensure product quality and meet community expectations.
- Organized and led community events centered around the different treacherous levels of FURY-7, built in the Unreal Engine 5, enhancing user experience and interaction.
- Implemented data-driven strategies, analyzing community growth metrics, engagement rates, and feedback, leading to iterative improvements in community management and outreach.
- Cultivated partnerships and collaborations with industry influencers and experts, leveraging the expansive HUXLEY® Journey narrative to enrich community content and discussions.
- Managed crisis communication and problem-solving during high-volume community interactions, ensuring all concerns and queries were addressed with transparency and efficiency.
Head of Business Development & Community Engagement
Feature.io
- Provided visionary leadership at Feature.io, guiding the brand's strategic direction in the rapidly evolving next-generation storytelling landscape.
- Pioneered business development initiatives, establishing partnerships with innovative creators, brands, and technology providers, aiming to revolutionize content experiences.
- Oversaw community engagement strategies, fostering a vibrant ecosystem of content creators, tech enthusiasts, and consumers passionate about multi-layered storytelling.
- Collaborated closely with the product and tech teams, ensuring that the platform's capabilities align with market demands, positioning Feature.io as the go-to solution for advanced storytelling.
- Leveraged strong communication and relationship-building skills to cultivate connections with industry influencers, expanding Feature.io's reach and solidifying its position as a leader in the entertainment tech space.
- Led the anticipation and hype towards the platform's Q2 2023 launch, coordinating marketing, PR, and community outreach efforts for maximum impact.
- Utilized data-driven decision-making to refine business strategies, ensuring alignment with the overarching mission of empowering creators through cutting-edge tech.
- Engaged in continuous market research, keeping abreast of emerging technologies, industry trends, and competitor moves, ensuring Feature.io's sustained innovation and leadership.
- Championed a culture of collaboration and open communication internally, ensuring seamless integration between departments and alignment with the brand's mission to reimagine storytelling.
- Actively participated in industry events, panels, and conferences, elevating Feature.io's brand presence and forging strategic alliances in the entertainment and technology sectors.
- Pioneered business development initiatives, establishing partnerships with innovative creators, brands, and technology providers, aiming to revolutionize content experiences.
- Oversaw community engagement strategies, fostering a vibrant ecosystem of content creators, tech enthusiasts, and consumers passionate about multi-layered storytelling.
- Collaborated closely with the product and tech teams, ensuring that the platform's capabilities align with market demands, positioning Feature.io as the go-to solution for advanced storytelling.
- Leveraged strong communication and relationship-building skills to cultivate connections with industry influencers, expanding Feature.io's reach and solidifying its position as a leader in the entertainment tech space.
- Led the anticipation and hype towards the platform's Q2 2023 launch, coordinating marketing, PR, and community outreach efforts for maximum impact.
- Utilized data-driven decision-making to refine business strategies, ensuring alignment with the overarching mission of empowering creators through cutting-edge tech.
- Engaged in continuous market research, keeping abreast of emerging technologies, industry trends, and competitor moves, ensuring Feature.io's sustained innovation and leadership.
- Championed a culture of collaboration and open communication internally, ensuring seamless integration between departments and alignment with the brand's mission to reimagine storytelling.
- Actively participated in industry events, panels, and conferences, elevating Feature.io's brand presence and forging strategic alliances in the entertainment and technology sectors.
Twitter Spaces Host - Part-Contract
Born To Die Game
- Directed and hosted interactive Twitter Spaces sessions for "Born to Die Game," serving as the bridge between the game developers and the online gaming community.
- Designed engaging content and discussion topics to capture the audience's attention, promoting active participation and ensuring an informative experience.
- Collaborated closely with the game development and marketing teams to provide timely updates, sneak peeks, and exclusive insights, keeping the community informed and excited about upcoming releases and updates.
- Utilized expertise in communication, relationship-building, and digital marketing to attract industry influencers, gamers, and enthusiasts, resulting in increased visibility and engagement for each session.
- Implemented feedback mechanisms within Twitter Spaces, gathering real-time reactions, suggestions, and concerns from the audience to share with the development team for potential game improvements.
- Engaged with gaming influencers and industry experts, fostering a vibrant dialogue on game mechanics, graphics, storyline, and other pertinent topics.
- Managed potential crisis communication scenarios during live sessions, addressing concerns and queries promptly to ensure a seamless experience for all participants.
- Coordinated with the game's community managers across other platforms, ensuring consistent messaging and cross-promotion for maximum outreach.
- Utilized data-driven decision-making skills to analyze post-session metrics, including attendance, engagement rates, and feedback, refining future sessions for enhanced community involvement.
- Integrated knowledge of blockchain and NFT conceptualization when applicable, addressing any related queries and promoting synergy between the game and potential crypto integrations.
- Designed engaging content and discussion topics to capture the audience's attention, promoting active participation and ensuring an informative experience.
- Collaborated closely with the game development and marketing teams to provide timely updates, sneak peeks, and exclusive insights, keeping the community informed and excited about upcoming releases and updates.
- Utilized expertise in communication, relationship-building, and digital marketing to attract industry influencers, gamers, and enthusiasts, resulting in increased visibility and engagement for each session.
- Implemented feedback mechanisms within Twitter Spaces, gathering real-time reactions, suggestions, and concerns from the audience to share with the development team for potential game improvements.
- Engaged with gaming influencers and industry experts, fostering a vibrant dialogue on game mechanics, graphics, storyline, and other pertinent topics.
- Managed potential crisis communication scenarios during live sessions, addressing concerns and queries promptly to ensure a seamless experience for all participants.
- Coordinated with the game's community managers across other platforms, ensuring consistent messaging and cross-promotion for maximum outreach.
- Utilized data-driven decision-making skills to analyze post-session metrics, including attendance, engagement rates, and feedback, refining future sessions for enhanced community involvement.
- Integrated knowledge of blockchain and NFT conceptualization when applicable, addressing any related queries and promoting synergy between the game and potential crypto integrations.
Head of Socials, Community and Strategy
Netflix - Love, Death + Robots
- Directed and oversaw the innovative "Love, Death + Robots" NFT initiative, where nine QR-coded artworks were integrated across the digital and physical domains for minting as NFTs or for conventional saving methods.
- Key role in business development and growth hacking, which led to a significantly expanded online footprint, ultimately resulting in 131,690 Love, Death + Robots artworks being minted.
- Instrumental in marketing strategies and partnership development for the NFT drop, forging alliances that expanded the fanbase and heightened user engagement across diverse platforms.
- Conceptualized and executed overarching community strategies, focusing on sustainable growth, engagement, and retention of the fan community.
- Managed the brand's digital persona across several platforms, including Twitter, Instagram, and Reddit, ensuring the distinctiveness of Love, Death + Robots was consistently conveyed.
- Steered community engagement on platforms like Discord, Twitter, and Telegram, ensuring a vibrant, inclusive, and respectful interaction space that mirrored the essence of Love, Death + Robots.
- Vigilantly monitored emerging trends in Web3 and NFT spheres, utilizing insights to keep the community abreast and intrigued.
- Collaborated closely with Emmy-awarded producers, Tim Miller and David Fincher, in bringing forth the anthology's unique blend of fantasy, horror, and sci-fi through various digital initiatives.
- Acted as the primary liaison between the fan community and the executive team, translating feedback into actionable insights for continual enhancement of the digital experience.
- Successfully navigated the complexities of Web3 interactions, such as Ethereum network transactions, ensuring fans had a seamless experience whether downloading artworks for free or minting them for a small gas fee.
- Key role in business development and growth hacking, which led to a significantly expanded online footprint, ultimately resulting in 131,690 Love, Death + Robots artworks being minted.
- Instrumental in marketing strategies and partnership development for the NFT drop, forging alliances that expanded the fanbase and heightened user engagement across diverse platforms.
- Conceptualized and executed overarching community strategies, focusing on sustainable growth, engagement, and retention of the fan community.
- Managed the brand's digital persona across several platforms, including Twitter, Instagram, and Reddit, ensuring the distinctiveness of Love, Death + Robots was consistently conveyed.
- Steered community engagement on platforms like Discord, Twitter, and Telegram, ensuring a vibrant, inclusive, and respectful interaction space that mirrored the essence of Love, Death + Robots.
- Vigilantly monitored emerging trends in Web3 and NFT spheres, utilizing insights to keep the community abreast and intrigued.
- Collaborated closely with Emmy-awarded producers, Tim Miller and David Fincher, in bringing forth the anthology's unique blend of fantasy, horror, and sci-fi through various digital initiatives.
- Acted as the primary liaison between the fan community and the executive team, translating feedback into actionable insights for continual enhancement of the digital experience.
- Successfully navigated the complexities of Web3 interactions, such as Ethereum network transactions, ensuring fans had a seamless experience whether downloading artworks for free or minting them for a small gas fee.
Lead Creative Strategist and Director
BasedAF
- Took the helm of BasedAF's groundbreaking initiatives in the Metaverse as their chief creative spearhead. My responsibilities extended across a vast domain, ensuring our content echoed the true spirit of Trashland, the world's first 'honest' Metaverse.
- Pioneered strategies to bolster the reach of BasedAF, a recognized content juggernaut in the Metaverse landscape. My efforts were pivotal in scaling brand visibility and solidifying our online imprint.
- Steered the ship of strategic marketing and cultivated invaluable partnerships, most notably for the "BasedHeads NFT drop." These alliances amplified our community's scale and kept user engagement at a crescendo.
- Orchestrated community growth initiatives, ensuring both expansion and sustainability. Under my aegis, the community thrived and resonated with the values of BasedAF and the ethos of Trashland.
- Managed a myriad of platforms, ranging from Vista Social to mainstream socials like Twitter, Instagram, and Reddit. My mandate was to ensure brand consistency and to establish a cohesive voice across these touchpoints.
- Fostered an active and jubilant community environment, with platforms like Discord, Twitter, and Telegram buzzing under my watch. I ensured these platforms remained hubs of enjoyment and value for all users.
- Armed myself with the latest insights in the Web3 domain, ensuring the BasedAF community remained on the cutting edge. My role was instrumental in keeping the community updated, intrigued, and informed.
- Led a talented cohort of social media and community mavens. Together, we curated a tone that seamlessly intertwined with BasedAF's brand narrative, lore, and storytelling fabric.
- Ventured beyond traditional community management to shape marketing and partnership avenues. My endeavors in this realm ensured the triumphant launch and reception of the BasedHeads NFT drop.
- In summation, my chapter with BasedAF was both an exploration and a contribution to the thrilling terrain of Web3. Under my stewardship, the brand's community blossomed, resonating with our distinct voice in the expansive chorus of the Metaverse.
- Pioneered strategies to bolster the reach of BasedAF, a recognized content juggernaut in the Metaverse landscape. My efforts were pivotal in scaling brand visibility and solidifying our online imprint.
- Steered the ship of strategic marketing and cultivated invaluable partnerships, most notably for the "BasedHeads NFT drop." These alliances amplified our community's scale and kept user engagement at a crescendo.
- Orchestrated community growth initiatives, ensuring both expansion and sustainability. Under my aegis, the community thrived and resonated with the values of BasedAF and the ethos of Trashland.
- Managed a myriad of platforms, ranging from Vista Social to mainstream socials like Twitter, Instagram, and Reddit. My mandate was to ensure brand consistency and to establish a cohesive voice across these touchpoints.
- Fostered an active and jubilant community environment, with platforms like Discord, Twitter, and Telegram buzzing under my watch. I ensured these platforms remained hubs of enjoyment and value for all users.
- Armed myself with the latest insights in the Web3 domain, ensuring the BasedAF community remained on the cutting edge. My role was instrumental in keeping the community updated, intrigued, and informed.
- Led a talented cohort of social media and community mavens. Together, we curated a tone that seamlessly intertwined with BasedAF's brand narrative, lore, and storytelling fabric.
- Ventured beyond traditional community management to shape marketing and partnership avenues. My endeavors in this realm ensured the triumphant launch and reception of the BasedHeads NFT drop.
- In summation, my chapter with BasedAF was both an exploration and a contribution to the thrilling terrain of Web3. Under my stewardship, the brand's community blossomed, resonating with our distinct voice in the expansive chorus of the Metaverse.
🎓 Education & Certificates
Certificate, Product Management First Steps
By PROJECT MANAGEMENT INSTITUTE (PMI®)
In January 2019, I was certified in "Product Management First Steps" by the Project Management Institute (PMI®), a globally recognized institution celebrated for setting standards of excellence in the realm of project and product management. This certification underlined my expertise in the foundational aspects of product management, from conceptualization to market introduction. With PMI®'s comprehensive training, I acquired a holistic understanding of product life cycles, stakeholder engagement, and strategic alignment, ensuring products not only meet market needs but also align with broader business objectives.
Certificate, Crisis Communication
By NATIONAL ASSOCIATION OF STATE BOARDS OF ACCOUNTANCY (NASBA)
The National Association of State Boards of Accountancy (NASBA), a reputable authority known for upholding the highest standards in the field of accountancy and related domains, certified me in Crisis Communication in January 2018. This certification underscores my proficiency in adeptly managing and communicating during challenging situations, ensuring that stakeholders are well-informed and maintaining the organization's reputation. The rigorous training I received from NASBA equipped me with the tools to navigate crises with tact, transparency, and efficiency.
Master’s Degree, Master of Business Administration (MBA)
By RYERSON UNIVERSITY, TORONTO
Ryerson University, located in the heart of Toronto, is renowned for its innovation and career-driven education. From September 2016 to November 2018, I pursued a Master of Business Administration (MBA) here, immersing myself in a rigorous curriculum that amalgamated theoretical knowledge with practical applications. This esteemed program equipped me with holistic business acumen, sharpened decision-making skills, and fostered a deep understanding of strategic management, making me adept at navigating the complexities of the contemporary business world.
Bachelor’s Degree, Bachelor of Business Administration (BBA)
By HUMBER COLLEGE, TORONTO
Humber College, a leading educational institution in Toronto, is known for its blend of academic rigor and real-world experience. I had the privilege of attending Humber from September 2013 to August 2016 to earn my Bachelor of Business Administration (BBA). This comprehensive program provided a foundational grasp of business principles, from operations to marketing. Through a combination of case studies, team projects, and experiential learning opportunities, my time at Humber honed my analytical and leadership skills, preparing me for success in diverse business environments.
🏆 Honours & Awards
1st Runner Up Hacker
By ETH Global Waterloo
At the esteemed ETH Waterloo event, I spearheaded the development of a Play-to-Earn (P2E) game, showcasing innovation and technical prowess in the rapidly evolving blockchain gaming sector. Competing against a pool of talented developers and visionaries, my project was recognized for its ingenuity, gameplay mechanics, and integration of blockchain technologies. The culmination of my efforts was celebrated as I was honored with the 1st runner-up position as a hacker, further emphasizing the game's potential and my capabilities in this burgeoning domain.
Speaker at NFTNYC 2023
By NFTNYC
At NFTNYC 2023, a premier event dedicated to the world of Non-Fungible Tokens held in New York City, I was honored to take the stage as a speaker. My presentation delved deep into the realm of digital identities in the NFT space. Drawing from my extensive experience and knowledge, I illuminated the evolving significance of digital identities, their implications for user privacy and security, and the transformative potential they hold for both creators and consumers in the decentralized web. My talk aimed to bridge the understanding of digital identities, offering insights and elucidating their pivotal role in the burgeoning world of NFTs.
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