📝 DRAFT — Chief Marketing Officer at Linum Labs

Chief Marketing Officer Linum Labs 💼 Marketing ⏰ Full Time 🌍 Remote

posted 2102 days ago 🔥 74 applications

About the Job

About Us
Linum Labs is a leading software studio for blockchain architecture that strives to be at the forefront of Web3 thought leadership and production in Africa and Europe. At Linum we focus on blockchain training & consulting, production and community building.

We’ve been in the blockchain industry for several years now and work in a decentralized team across the globe - fully supportive of the open source philosophy that we preach through our deep involvement in the blockchain community.

Linum Labs is in search of a full-time team member with a minimum of 5 years experience in marketing/digital marketing to lead our marketing department. This position is available immediately.

Why Work With Us
Interesting & cutting-edge blockchain projects, career growth and fun, a competitive compensation structure, flexible working hours, the opportunity to work from anywhere in the world (including our co-working offices in Cape Town, Berlin and Johannesburg), team offsites to epic locations and access to our network of blockchain entrepreneurs, experts and scientists.

Role
The Chief Marketing Officer is primarily responsible for execution of our marketing strategy focussing on digital marketing and brand/vision alignment. The Chief Marketing Officer should be experienced and capable, intelligent, data-driven, confident, forward-looking, and able to work with different personalities across the Linum Labs team. She/he will ultimately be responsible for driving and defining our marketing strategy and growing our marketing team.

Character
Self-starter and driven with professional and proactive work ethic
Exceptional quality of output and attention to detail
Adheres to best practices and standards
Enjoys leading edge technology
Ability to work effectively within a budget
Enjoys people and working in a team
Passion about their skills
Strong persuasive skills

Responsibilities
Evaluating, planning, coordinating and driving our marketing strategy and marketing plan
Driving marketing hiring strategy and training of our marketing team
Alignment of brand strategy and creative direction
Providing the marketing and broader teams with creative direction for the brand strategy and development, and concept for marketing campaigns
Overseeing, coordinating and leading social media marketing strategy and content marketing (including SEO, SEM, CPC etc)
Researching and reporting on demand analysis for our products, service offerings and relating that to competitor analysis
Identifying potential customers
Developing promotions with marketing and broader team
Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections
Developing and managing advertising campaigns
Building brand awareness and positioning
Supporting sales and lead generation efforts
Assist in organising company conferences, community meetups, and major events

Requirements
Journalism, Brand, Media, Marketing or Communications degree
5+ years experience working in marketing
3+ years experience heading up a digital marketing department or managing teams of 5 or more marketing professionals
Experience in working on cross-team projects
Proven skills in strategic, verbal and visual communication
Proven success in managing marketing teams
Proven marketing campaign experience
Effective time management skills and the ability to multitask
Strong communication and computer skills
Comprehensive knowledge of the marketing design process
Experience with Google analytics and Google’s marketing suite
Ability to work remotely
A strong understanding of brand development and multichannel marketing concepts
Experience in PR and related media
An understanding of design, copy and web best practices/guidelines

Preferred but not mandatory
A passion for blockchain
Blockchain experience and understanding
Previous work in a blockchain related company
Interest in emerging technologies and the tech industry
Experience with Adobe Creative Suite (Photoshop, Indesign, Illustrator etc) and Wordpress
A good cover letter and clean CV are required for your application to be considered.