Director of Global Marketing XTRABYTES Contract Marketing

Remote Posted 37 days ago

XTRABYTES is seeking an experienced marketing professional to lead our brand, communications, and marketing global team. In addition, the Director of Global Marketing will be responsible for managing and overseeing the operations of the graphics, social media, PR and moderators teams. This highly visible role will work with all divisional teams to create top-notch digital marketing programs that support the company’s business and brand objectives. You will work closely with our Chief Operations Officer to ensure that our brand is applied consistently across our services and customer experience.

Primary Duties and Responsibilities
* Continue to bring to life our brand identity and positioning, messaging and brand guidelines to ensure a consistent visual identity and language that resonates with target audiences
* Responsibility for planning and budgetary control of all digital marketing
* Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
* Identifying trends and insights, and optimize spend and performance based on the insights
* Devising strategies to drive online traffic to the company website
* Monitoring conversion rates and making improvements to the website
* Managing the corporate website
* Improving the usability, design, content and conversion of the company website
* Planning, executing, and measuring experiments and conversion tests
* Collaborating with agencies and other vendor partners
* Oversea the technical collateral, whitepapers, etc.
Experience & Skills Required
* Great Team Player
* Experience is marketing technology
* Marketing mind-set with the ability to understand technical features and translate into business
language and create compelling multi-media messages
* Blockchain marketing, Big Bonus! To have
* Ensures the effective fulfillment of objectives and deadlines assigned
* Excellent written and verbal communication skills
* Confident, driven and dynamic leader
* Broad marketing & digital leadership experience in multiple environments
* Entrepreneurial mindset
* Highly creative with experience in identifying target audiences and devising digital campaigns
that engage, inform and motivate