📝 DRAFT — Marketing Director at WINGS Foundation

About the Job

WINGS Stiftung also referred to as WINGS Foundation, is a non-profit foundation headquartered in Zug, Switzerland, exists to fulfill the WINGS Vision statement.

WINGS’ mission is the promotion of new, open decentralized technology architectures development and applications. In particular the promotion and maintenance of the WINGS protocol and the corresponding technology, as well as the promotion and support of applications using the protocol.

We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our foundation. 
In this role you will: 

• Analyze existing approaches to the development of business and make changes where appropriate.


• Lead our growing digital marketing team (6-8 people).


• Lead our local and global marketing activity.


• Optimize customer experience and analyze customer data to identify the best practices.


• Working closely with members of the team to generate new business within large accounts.


• Identifying sales opportunities as a result of market changes.


• Build our digital marketing roadmap.


• Manage all digital marketing channels.


• Measure ROI and KPIs and prepare budget.


• Forecast sales performance trends and act proactively to increase our market segment.


• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies.


• Motivate digital marketing team to achieve goals.


• Stay up-to-date with digital technology developments.

Requirements:

• Fluency in English (mother tongue preferred).


• Proven experience in Customer Success- managing and increasing customers' activity.


• Proven track record of generating new business and achieving revenue growth.


• Demonstrable experience in designing and implementing successful digital marketing campaigns.


• Strong understanding of how all current digital marketing channels function.


• Solid knowledge of online marketing tools and best practices.


• Solid experience in the global market.


• Strong team management and communication (written and verbal) skills.