DeFi Web3 Head of Marketing at Clip Finance

DeFi Web3 Head of Marketing Clip Finance · 💼 Marketing ⏰ Full Time 🌍 Remote

203 days ago 🔥 136 applications

About the Company

Clip Finance is breaking new ground in the DeFi universe, innovating by melding NFT utility with DeFi and implementing cutting-edge KPI-based tokenomics. Our expertise lies in automatic yield optimization and real-time performance monitoring through our exclusive Strategy Router.

About the Job

# About Clip Finance

Clip Finance is breaking new ground in the DeFi universe, innovating by melding NFT utility with DeFi and implementing cutting-edge KPI-based tokenomics. Our expertise lies in automatic yield optimization and real-time performance monitoring through our exclusive Strategy Router.

# **We’re Seeking**

An experienced marketer well-acquainted with DeFi applications. Your role will be to amplify the visibility of our sophisticated yet user-friendly DeFi product, foster an active community, and spearhead successful Yield Wars NFT sales.

## **Your Responsibilities**

- Design and implement the overarching marketing strategy: plan activities, shape token economics, set KPIs, and oversee them
- Work closely with founding team to meet specification needs in line with business objectives. ️Provide feedback from the market/user to improve our product and pursue successful customer value experiences.
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and growth channels
- Spearhead media partnerships to achieve measurable expansion
- Cultivate and manage strategic marketing relationships, oversee social media channels like Discord and Telegram, and maintain budgetary discipline
- Analyze competitors, discerning their strengths and weaknesses to distinguish our unique selling proposition
- Understand user interests and pain points, tailoring solutions according to the customer journey

## Qualifications

- At least 3 years of B2C marketing experience or relevant experience in web 3 project marketing
- Well-versed in performance marketing٫ conversion٫ and online customer acquisition
- Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
- A balance of logical, critical, strategic, and creative thinking
- Performance marketing experiences (paid ads + analytics) and mastery of analytics tools, attribution systems and data visualization tools including Google Analytics, MixPanel or Tableau
- Skill in designing KPIs and executing the PDCA cycle
- Deep understanding of crypto, dApps, web3 protocols, DAO, NFT services, and their marketing nuances. This is non-negotiable.
- Experience in launching and growing a social networking account and community from scratch
- Good presentation skills using any office tools such PowerPoint, excel/spreadsheet, and design thinking tools such as Miro, FigJam etc.
- Led successful token or NFT based fundraising experience
- Aptitude for UX writing and content creation

# About Clip Finance

Automatic yield optimization and performance monitoring through our custom-built Strategy Router. World-class, risk-audited DeFi yields rebalanced based on real-time performance.