(Senior) Account Executive at Trestle Works

(Senior) Account Executive

Trestle Works
Singapore
Posted 54 days ago

You will be responsible for supporting all core elements of the clients’ PR programs and serve as a primary day-to-day client contact, interacting with clients on planning and execution of strategy for media activities.


Your responsibilities include:

- Crafting media materials including pitch notes, news releases, backgrounders, fact sheets, briefing documents, media alerts and boilerplates.
- Developing media pitches and working with targeted media on story development.
- Handling media relations activities that might include list building and maintenance, daily media monitoring, and scanning media to identify opportunities for clients.
- Researching and identifying appropriate media contacts to approach (eg. journalists, bloggers, analysts)
- Continuously building a firm understanding of media landscapes across national and more broadly, regional, industry-specific and vertical channels
- Track and report on media activity, including coverage reports, press clippings, online media engagement
- Assisting in preparation and development of business pitches.
- Support overall account management.

You should have:

- A minimum of 1 years’ agency experience (with tech portfolio preferred)
- Compelling writing and media relations skills, translating a client’s needs into media opportunities.
- In-depth understanding of key trade publications and national media outlets.
- Professional and pleasant interpersonal communications skills.
- Ability to work in a team and handle multiple projects simultaneously.
- Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
- Tactical grasp on ongoing campaigns, ensuring relevance and adapting when necessary
- An understanding of and knowledge around building newsworthy story angles
- Initiative to develop and improve writing ability to suit client needs, adapting and refining where necessary
- A Bachelor’s Degree.


Skills

Media Relations

Compensation

Depending on experience


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