Full Time Marketing
Posted 91 days ago
Paxful is the world’s largest Peer-to-Peer Bitcoin Marketplace and a universal money translator. Our mission is social justice through financial freedom worldwide. Powered by people and blockchain technology, not big banks, we offer support for a payment system that empowers merchants and ecommerce shoppers. This opens up a new market of 2 billion people who have no access to banking services, but do have the ability to buy bitcoin via one of the 300+ payment methods enabled by Paxful.
Paxful was founded in 2015, and has an established headquarters in Estonia, with additional offices in New York, Philippines and Hong Kong. Paxful has millions of actual users, a sustainable business model, and is completely bootstrapped. You’ll be joining a team that’s out to make real sustainable change in the world. One of our pillars is giving back to the communities we help.
We are currently looking to expand our Marketing team, and seek a motivated individual who thrives in a startup environment. We have a unique office culture that embraces autonomy and gives you the freedom to grow in your role.
We are seeking a Senior Copywriter that will create copy and communicate a language that amplifies our message across different channels and markets. In close collaboration with Marketing and UX Design, you will use your storytelling skills to ensure all communication materials are written in a cohesive, polished way that enhances our brand. You will oversee the work of external copywriters who translate and adapt the communications to foreign markets. Ideally, you have experience from the cryptocurrency industry, ICOs or financial technology companies, and are comfortable writing about the technological and financial premises involved with bitcoin.
As the Senior Copywriter, you will:
Develop a strategy of copywriting, in close collaboration with Marketing.
Write effective and brand-compliant communication materials for the Paxful blogs, marketing emails, website, UX, advertisements, social media content, and special projects, such as videos, events and conferences.
Ensure all brand copy is consistent in tone and style across the various Paxful media and channels.
Tailor all copy to fit target audiences and markets.
Audit the existing copy and brand voice on all platforms and channels.
Write functional UI copy by synthesizing and simplifying technical details for a user-friendly language experience on our website.
Strategize copy and communications around new product launches.
Oversee the work of external and freelance copywriters and translators.
Train the Marketing team in copywriting best practices to support the role.
Proofread and edit the communication materials developed by our Marketing team.
Optimize copy according to SEO best practices.
Collaborate on UX and AB testing processes, and conversion optimization.
Communicate seamlessly with the teams based in Estonia, Hong Kong and Philippines.
Keep abreast on industry news, trends and developments.
Perform other duties as assigned.
5 years of experience working in copywriting or customer-facing technical writing, preferably in financial technology.
Native proficiency in English.
Superior written and verbal communication.
Attention to detail and ability to translate complex information to clear, concise copy.
Well developed interpersonal skills with the ability to build and maintain relationships.
Ability to deal with ambiguity and shifting priorities, and organize work autonomously.
Strong interest in cryptocurrencies and blockchain technology.
Mastery in SEO, UX and AB testing processes, and conversion optimization.
Bachelor’s degree in Communications, English, Creative Writing, Journalism, Marketing or a related field.
Experience working in cryptocurrency, blockchain, ICO or financial technology industries in a relevant role.
Experience in marketing agencies.
Bilingual in Spanish.
Startup or entrepreneurship experience.
Accessible office in the Financial District
Competitive salary, with the option of payment in bitcoin
Premium covered healthcare insurance, including dental and vision
Catered lunch and dinner daily
Gym membership of your choice
Sponsored sports nutrition and health-related activities
Paid maternity/paternity leave including a special one-time bonus to support newborn
Training and professional development resources
Paid company retreats
copywriting, SEO, conversion optimization
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